NTT Urban Development Group Brand
Our corporate symbol has been renewed in commemoration of our 30th anniversary.
Based on our established principles of trust and performance ,
we will keep moving forward, always seeking to create high-value-added real estate services.
― Corporate Symbol ―
Blue Crystal
Crystal of Integrity and Innovation
― Design Concept ―
Symbolizing trust, the blue color is a testament to our attitude of integrity toward customers.
The translucent polyhedral form, full of clarity, represents shining happiness and innovative urban development with an eye to the future.
TOKUJIN YOSHIOKA ｘ NTT UD
Mr. Tokujin Yoshioka, designer of the new corporate symbol, talke about his thoughts and stories in producing this new symbol.
- Thoughts upon accepting the project to design the new corporate symbol
When I take on a project, I always start thinking of ideas from the very first discussions of the project.
In the past, symbols have been created from a two-dimensional designing. But my idea was to create a three-dimensional design that gives a futuristic taste brought forth by a stereoscopic form having a sense of "space".
I had a picture in my mind to create a symbol that can be used in ways like never before. I started to think from an image of creating actual space and time.
- Impressions about NTT Urban Development
When I was thinking about the words "integrity" and "innovation", which are part of NTT Urban Development's corporate slogan, as much as I feel that "newness" is required in the progression of their development, I also felt that in the background, "trust" is an extremely vital element.
Similar with development and design, I believe it is important not to lose something when creating something new.
Although numerous experiments and a lot of work are necessary to accomplish this, I think surpassing such difficulties is what brings something interesting and fun. During the design process, I was careful in proceeding with an image of the next step while firmly capturing the essence of "integrity in the pursuit of something new.
- What was expressed in this design
I used the pure and shining crystal as a motif to symbolize the 3 keywords of "future", "innovation", and "integrity", which represent NTT Urban Development's corporate slogan.
The keyword of "integrity" is expressed with blue, a color that depicts the deep tones of the natural sky and sea. "Innovation" is represented by the shining transparent crystal. Beyond the creation of a bright, futuristic architecture and spaces, this symbol signifies the thoughts of giving happiness and joy to many people.
I believe that a symbol is not something that needs to be explained but rather something everyone knows. As well, it would be nice if the symbol gives one powerful image to a person's mind. This is why I chose the shining crystal as the motif.
I think anyone from a child to an adult will know this is a crystal.
The shape of the symbol is a crystal which is naturally formed. Crystals have an image of being a single object composed of various elements. And then, while being very pure, it can give birth to newness beyond our imagination.
- The future of NTT Urban Development
I believe the ways of development will change as the coming age changes. In the process, there are traditions we must protect and things that should not change. Amidst such efforts, I hope the integrity in NTT Urban Development itself will be kept.
I also believe an important element of "things" is not only its physical substance but also something a person may feel from the created spaces. I am looking forward to new creations where time can be experienced.
