City and Resident Design Conference 2

What can we do now to create a city that creates new value?
At NTT Urban Development, we are sincerely addressing this question by anticipating social changes and pioneering the future through design.

In these unpredictable times, where is the relationship between cities and their residents headed?
To find a clue, NTT Urban Development Design Management Office and the Yomiko Advertising Agency Urban Life Research Institute launched a joint research project called the "City and Resident Design Conference." Following discussions with the editors-in-chief of three magazines, the second phase of this initiative is about to begin.
The theme is "Lifestyle design that allows 'one's individuality' to coexist with 'the happiness of others and society.'" It is an attempt to consider practical possibilities while looking ahead to the future of our own consciousness.

City and Resident Design Conference 2
NTTUDDESIGN

City and Resident Design Conference 2

What can we do now to create a city that creates new value?
At NTT Urban Development, we are sincerely addressing this question by anticipating social change and pioneering the future through design.
In these unpredictable times, where is the relationship between cities and their residents headed?
To find a clue, NTT Urban Development Design Management Office and the Yomiko Advertising Agency Urban Life Research Institute launched a joint research project called the "City and Resident Design Conference." Following discussions with the editors-in-chief of three magazines, the second phase of this initiative is about to begin.
The theme is "Lifestyle design that allows 'one's individuality' to coexist with 'the happiness of others and society.'" It is an attempt to consider practical possibilities while looking ahead to the future of our own consciousness.

#01 Roundtable discussion: Fulfilling altruism
Lifestyle concept and
What is practice?

In order to broaden the scope and depth of our exploration, this year we have invited architect and architectural scholar Kozo Kadowaki to serve as an accompanying researcher.
We will provide a digest of the roundtable discussion that took place prior to the research.

#01Panel Discussion: What is the concept and practice of a lifestyle that fulfills altruism?

To broaden the scope and depth of our research, this year we invited architect and architectural scholar Kozo Kadowaki to serve as our accompanying researcher. We present a digest of the roundtable discussion that took place prior to the research.

"Incomprehension" and a vision of coexistence

#02 "We can't understand each other"
A vision of coexistence

How is it possible for the self and altruism to coexist? We held a dialogue with Dominic Chen, an information science researcher who has explored well-being from various perspectives in search of clues to new concepts.

"Incomprehension" and a vision of coexistence

#02"Incomprehension" and the vision of coexistence

How is it possible for the self and altruism to coexist? We held a dialogue with Dominic Chen, an information science researcher who has explored well-being from various perspectives in search of clues to new concepts.

What is design that combines individuality and altruism?

#03 What is "individuality x altruism" design?

Following on from information science researcher Dominic Chen, we had a conversation with cutting-edge hotel producer Shoko Ryuzaki. Based on the idea that "a thorough self-interest ultimately leads to altruism," we discussed everything from practical examples of hotels that have completely revamped their image to social initiatives such as postpartum care resorts. We present a digest of this revelatory conversation.

What is design that combines individuality and altruism?

#03What is "individuality x altruism" design?

Following on from information science researcher Dominic Chen, we had a conversation with cutting-edge hotel producer Shoko Ryuzaki. Based on the idea that "a thorough self-interest ultimately leads to altruism," we discussed everything from practical examples of hotels that have completely revamped their image to social initiatives such as postpartum care resorts. We present a digest of this revelatory conversation.

The future of communities connected by social self-interest

#04 The future of communities connected by "social self-interest"

Following on from hotel producer Shoko Ryuzaki, we had a conversation with entrepreneur/artist Masamichi Toyama, who has launched a number of unique projects, including "Soup Stock Tokyo," recycling, art, and even his own YouTube channel. What does "social self-interest" mean to him, a key concept for the way we live our lives in the future, and how he is putting it into practice? We present a digest of the conversation.

The future of communities connected by social self-interest

#04The future of communities connected by "social self-interest"

Following on from hotel producer Shoko Ryuzaki, we had a conversation with entrepreneur/artist Masamichi Toyama, who has launched a number of unique projects, including "Soup Stock Tokyo," recycling, art, and even his own YouTube channel. What does "social self-interest" mean to him, a key concept for the way we live our lives in the future, and how he is putting it into practice? We present a digest of the conversation.