Diverse communication
A new office brand is born
Launch of "owns" ~Rooftop terrace with kitchen
Each floor has its own terrace for tenants
All properties are also scheduled to acquire ZEB Ready certification.

October 11, 2023 NTT Urban Development Corporation

NTT Urban Development Corporation (Head office: Chiyoda-ku, Tokyo; President and CEO: Hiroshi Tsujigami) will develop an office business under its new brand "owns" that fosters diverse communication among employees.

As hybrid working styles become more common, "owns" focuses on the "value of coming together" and provides shared spaces such as office and dining areas that encourage deeper interactions between employees by enthusiastically mixing together, while respecting flexible working styles that suit each individual's values and situations within the office.

Furthermore, all properties in the owns series have acquired the environmental certification "ZEB Ready," which means they achieve a reduction of annual primary energy consumption of 50% or more, thereby contributing to the creation of a sustainable environment.

The owns brand is currently planned to open four properties in Hirakawacho, Nihonbashi, Shimbashi, and Hatchobori in Tokyo, with openings scheduled to begin in October 2024. Further expansion is planned for the future.

Brand name and logo

Brand name, logo

"owns" is an office that was born from the pursuit of being a place where people want to gather. The word "own" means "individuality," as in "each" or "one's own," and is used in the plural form to convey the idea of a diverse range of personalities and work styles coming together. The logo uses the humorous, original font for "owns" in a square to express the image of individuality coming together.

Brand concept

In today's world, where remote work has become established and working styles have diversified, we believe that precisely because we live in an age where everyone can independently choose their own working style, the future can be seen from the enthusiasm and diverse communication that comes from making the effort to come together. "owns" is a new office brand that maximizes the "value of coming together" while respecting each person's individual working style and values.

For example, by providing a variety of shared spaces that can be selected according to the type of communication, we aim to encourage ideas and connections that can only be born in a real place, and to think together about each individual's way of life and work. This will be the birth of a base where future possibilities will arise based on the number of people working here, and where the many personalities that gather here will mix and create a unique atmosphere.

owns key visual
owns key visual

The five strengths that owns develops

  • 01Aspace where you'll want to gather, bringing together energy and relaxation

    Each floor has a spacious private terrace that can be used for a variety of purposes, such as outdoor discussions around desks or casual consultations.
    Additionally, some floors will have setup floors designed to encourage interaction between employees, providing a space that encourages communication.

    Image of the "Five Strengths" developed by owns
  • 02Diversespaces beyond your private space

    Once you leave your private office space, each property offers a variety of shared spaces that can be used to suit your mood and needs.
    You can hold a small meeting in the lounge, think things through on the rooftop terrace, or even rent the space for an exclusive event.

    Image of the "Five Strengths" developed by owns
  • Dining space where you can deepen your friendships from03

    There is an entrance cafe on the first floor and a rooftop terrace with a shared kitchen where food and drink events can be held, encouraging in-depth communication and conversations that would not occur in the office.

    Image of the "Five Strengths" developed by owns
  • 04Aworkplace that can be flexibly moved in and expanded according to size and timing

    We offer ready-to-move-in offices and small spaces that can be reserved whenever you want to talk, making it easy to work stress-free.

    Image of the "Five Strengths" developed by owns
  • 05Asustainable environment for a fulfilling work environment that connects to the future

    All properties in the owns series have obtained the environmental certification "ZEB Ready," and we aim to create offices that are connected to a better future and where people can be proud to work.

    Image of the "Five Strengths" developed by owns

Branding Partner

Comment from Asako Tsuji of arca Inc.

"Working in your own way" is a phrase that is gaining in appeal in the Reiwa era. It seems that work styles that value individuality and each individual's lifestyle, such as remote work, working from other locations, and flexible working hours, are on the rise. Meanwhile, after the COVID-19 pandemic, many people have keenly felt that distance from others weakens communication. The joy and memories gained from work are doubled when you're with colleagues, not alone. That's why owns offers a workplace where you can feel the culture and passion of a team, without losing your individuality, as a way of working for the future. This is a new-generation office that allows you to be yourself and be yourself. We look forward to seeing many culturally and creative businesses being born from this place.

arca Inc. Profile

arca Inc. image logo

Under the slogan "creative activism," the company focuses on social issues and engages in advertising communications, strategic PR, social media marketing, branding, creative production, etc. Its own businesses include "Ladyknows," a project aimed at empowering women, and "Social Coffee House," a community-based online school.

Design Partner

Comment from Plantec Co., Ltd.

As work styles evolve, blending the real and virtual worlds, I believe the importance of diversity in architecture will only increase. To accommodate diverse work styles, the demands on office space should naturally be diverse as well. Meanwhile, the office spaces generally available all appear to be almost identical in size and specifications. Each site on which a building is constructed also has its own regional characteristics, and architecture planned with that location in mind will have diverse personalities. Just like the "owns" logo, which brings together personalities, the design and features of the architecture were given their own unique character for each planned site. We hope that this individuality will lead to a love for "places where people want to gather," and continue to support increased enthusiasm for communication.

Plantec Co., Ltd. Profile

Plantec Co., Ltd. Image LOGO

A group of professionals with expertise in architectural design, consulting, and creative work. An organizational design firm that supports projects throughout the entire process, from business strategy planning to branding and operation. With architectural design as its core, the firm provides optimal solutions tailored to client needs, including base reorganization, redevelopment, real estate asset strategies, earthquake resistance and BCP measures, and workplace proposals.

Properties under development

Owns Hirakawacho

LocationHirakawacho 2-chome, Chiyoda-ku, Tokyo
traffic4 minutes walk from Kojimachi Station on the Tokyo Metro Yurakucho Line
4 minutes walk from Nagatacho Station on the Tokyo Metro Namboku Line, Hanzomon Line, and Yurakucho Line
Useoffices, restaurants
Gross Floor Area1,941㎡
Standard floor areaApproximately 160㎡ *The area may change in the future.
structure/scaleSteel-framed, 12 floors above ground
Opening dateScheduled to open around October 2024

owns Nihonbashi

LocationNihonbashi 2-chome, Chuo Ward, Tokyo
traffic2-minute walk from Nihonbashi Station on the Tokyo Metro Ginza Line, Tozai Line, and Toei Asakusa Line.
7 minutes walk from JR Tokyo Station
Useoffices, restaurants
Gross Floor Area2,846㎡
Standard floor areaApproximately 210㎡ *The area may change in the future.
structure/scaleSteel frame construction, 13 floors above ground
Opening dateScheduled to open around November 2024

owns Shinbashi

LocationShinbashi 1-chome, Minato-ku, Tokyo
traffic2 minutes walk from Shinbashi Station on the Tokyo Metro Ginza Line
4 minutes walk from JR Shinbashi Station
Useoffices, restaurants
Gross Floor Area2,027㎡
Standard floor areaApproximately 140㎡ *The area may change in the future.
structure/scaleSteel frame construction, 14 floors above ground
Opening dateScheduled to open around February 2025

Owns Hatchobori

LocationHatchobori 3-chome, Chuo Ward, Tokyo
traffic2 minutes walk from Hatchobori Station on the Tokyo Metro Hibiya Line
UseOffices, restaurants, clinics
Gross Floor Area4,163㎡
Standard floor areaApproximately 320㎡ *The area may change in the future.
structure/scaleSteel-framed, 12 floors above ground
Opening dateScheduled to open around May 2025

In addition to the above, we are currently working on several other plans and will continue to develop the owns brand.
[Brand website] https://nttud-owns.com/

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