HIROSHIMA STADIUM PARK
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~Teaser site and "HiroPa" store tenants revealed!~

January 30, 2024

ACTIVE COMMUNITY PARK(Representative Corporation) NTT Urban Development CorporationSanfrecce Hiroshima Co., Ltd.

ACTIVE COMMUNITY PARK, the company promoting the "Central Park Plaza Area Development, Management and Operation Project," and Sanfrecce Hiroshima Co., Ltd. are pleased to announce the launch of a teaser site for Hiroshima City Central Park Plaza (commonly known as "HIROSHIMA STADIUM PARK") and an advance preview of the tenants who will be opening in the park's commercial facility, "HiroPa," in conjunction with the opening of EDION Peace Wing Hiroshima (hereinafter "the Stadium") in February 2024.

"HIROSHIMA STADIUM PARK" image "HIROSHIMA STADIUM PARK" image
"HIROSHIMA STADIUM PARK" image
HIROSHIMA STADIUM PARK
Key visual and logo tagline

Release of "HIROSHIMA STADIUM PARK" teaser site

The teaser site, which launched today, is a portal site that allows easy access to information about the stadium and plaza areas within the park. To help people feel closer to HIROSHIMA STADIUM PARK and encourage them to visit and use it on a daily basis, the site provides access to key visuals for HIROSHIMA STADIUM PARK, the latest information, access information, and how to use the stadium and park. It also allows users to apply for use of the site for retail stalls and various events within the park.

" HIROSHIMA STADIUM PARK" teaser site https://www.hiroshima-stadiumpark.jp

  • *Application procedures will be accepted from Thursday, February 1st.

What is HIROSHIMA STADIUM PARK?

HIROSHIMA STADIUM PARK will be a place for everyone in the heart of Hiroshima City, consisting of EDION Peace Wing Hiroshima (the new home of Sanfrecce Hiroshima), which will open in February 2024, and the plaza areas on both sides of it.

The commercial facility "HiroPa" will open within the park in August 2024. In addition to one building on the waterfront plaza on the west side of the stadium and five buildings on the lawn plaza on the east side, the stores located on the first to third floors of the stadium will also be developed as "HiroPa," offering customers a diverse range of spatial experiences, new ways to enjoy the park, and promoting the culture and appeal of Hiroshima.

"HIROSHIMA STADIUM PARK" area map image
HIROSHIMA STADIUM PARK Area Map

About HiroPa store tenants

We will be announcing in advance the store tenants at HiroPa.

"HiroPa" will be a shop worthy of its name, which expresses the hope that it will be an "urban oasis" in the heart of Hiroshima City, where people of all ages can enjoy the lush greenery of nature, where new communities and lifestyles will be born, and where smiles will bloom everywhere.
The park will be home to a wide variety of new restaurants, including "NORTHLINK HIROSHIMA LINKS," a cafe selling local Hiroshima products, and "GURUNAVI FOODHALL WYE," which is making its Hiroshima debut. It will also feature a variety of activity facilities for people of all ages, including "kiond," a kids' play park; "Hiroshima Motomachi Benessere (tentative name)," a fitness and sauna complex; "THE BBQ GARDEN in HIROSHIMA," a BBQ facility; and "UTSUWA MARINE HIROSHIMA (tentative name)," where visitors can enjoy water activities such as SUP.
Other tenant information will be released in due course. Please wait a little longer until the hotel opens in August 2024.

<HiroPa
Pre-release tenant list >
HiroPa image

areaStore nameFuriganaBusiness typeHiroshima Chugoku and Shikoku
First in the area
Opening date
Inside the stadiumHIROSHIMA SOCCER MUSEUMHiroshima Soccer MuseumMuseum2024
February
Peace Wing
Official Store
shop
Taco SanchezFood and drink (tacos)2024
February
*Until the end of July, the venue will only be open when Sanfrecce Hiroshima holds official matches.
lawn
Plaza side
Building AkiondKiondoKids Play Park
Library Cafe
Wooden goods sales
Workshop
Food stall festival
2024
August
R. BakerEarl BakerBakery
GURUNAVI FOODHALL WYEGurunavi Food Hall YAll-day dining and cafe
Building BHiroshima Motomachi Benessere
(tentative name)
Hiroshima Motomachi BenessereFitness, sauna and study lounge
Building CNORTHLINK HIROSHIMA LINKSNorthlink Hiroshima MarinesCafe & Showroom (Merchandise)
Building DGARDEN HOUSEGarden HouseAll Day Dining
Waterfront
Plaza side
Building GUTSUWA MARINE HIROSHIMA (tentative name)Utsuwa Marine HiroshimaWater activity rentals and experiences
THE BBQ GARDEN in HIROSHIMAThe BBQ Garden in HiroshimaBBQ equipment rental
BBQ facilities

About the "HIROSHIMA STADIUM PARK" key visual

<What HIROSHIMA STADIUM PARK aims to become>

We aim to enhance the appeal of the city of Hiroshima by creating a unique urban oasis that adds excitement and excitement to a place where citizens of all ages, from children to adults, as well as prefectural residents and tourists, can enjoy and relax throughout the year.

Taglines and statements
Tagline and statement image

<Key visual>

This new stadium will be added to the Central Park Plaza, which has a large lawn, open skies, and nature surrounded by greenery and water, blending into the urban landscape and symbolizing peaceful everyday life.

With the hope that Hiroshima Stadium Park will become a lively place that anyone can visit and enjoy 365 days a year, we have expressed what we aspire to be by focusing on five elements: an attractive natural environment, EDION Peace Wing Hiroshima, the bustle and activities of the newly opened HIROSHIMA STADIUM PARK, and a scene where various people can engage in their own activities.

"HIROSHIMA STADIUM PARK" image

Element 1.People doing various activities

A place for everyone to spend time as they please

Image of a place where everyone can spend time as they please

Element 2.Edion Peace Wing Hiroshima

Various points of contact with sports

Image of diverse points of contact with sports

Element 3.Waterfront area, grass area

A natural environment surrounded by rivers, grass, and open skies

Image of a natural environment surrounded by rivers, grass, and open skies

Element 4.Various content including "HiroPa "

Enjoyable for visitors from within and outside the city and prefecture

Enjoyable for visitors from within and outside the city and prefecture

Element 5.Pedestrian deck

Connections with the surrounding area

Image of connection with surrounding areas

Overview of the Central Park Plaza Area Development, Management and Operation Project

location15 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture (part of Hiroshima City Central Park)
Business areaApproximately 52,600㎡
Gross Floor AreaApproximately 3,700㎡
scale1st and 2nd floors
UseGarden paths and plazas, landscaping facilities, outdoor toilets, rest facilities, play facilities, and other facilities
access8 minutes walk from Hiroshima Electric Railway "Genbaku Dome-mae" tram stop
10 minutes walk from Astram Line "Kencho-mae" station
business operatorACTIVE COMMUNITY PARK
[Employer]
NTT Urban Development Corporation (representative corporation)
EDION Co., Ltd.
Hiroshima Electric Railway Co., Ltd.
RCC Cultural Center Co., Ltd.
The Chugoku Shimbun Co., Ltd.
[Implementing corporation]
NTT Urban Value Support Co., Ltd.
NTT FACILITIES Inc.
Taisei Corporation
Nippon Koei Urban Space Co., Ltd.
UID Co., Ltd.
Design/SupervisionNTT FACILITIES, Inc., UID Corporation, Taisei Corporation, Nippon Koei Urban Space Co., Ltd.
ConstructionTaisei Corporation
Construction StartAugust 2023
Start of serviceAugust 2024 (planned)

About "ACTIVE COMMUNITY PARK"

This project will include the development of playground equipment that will allow visitors to fully enjoy the natural environment of the Central Park Plaza, as well as the development of a commercial facility called "HiroPa" where visitors can enjoy Hiroshima's unique cuisine and culture.

This project is proceeding with the development of facilities based on the desire to "create a future-oriented stadium park that will foster new "community" by creating a variety of "activities" (ACTIVE) for not only Hiroshima residents but also visitors from within and outside the prefecture and overseas, and will generate everyday excitement and relaxation."

  • *The plan may be subject to change following future discussions with relevant government agencies.
  • *This project is based on the Park-PFI (publicly-bid installation and management system) stipulated in the Urban Parks Act, and private businesses will develop revenue-generating facilities such as restaurants and retail outlets, as well as park facilities such as outdoor restrooms.

Surrounding area map

Image of surrounding area

Overview of EDION Peace Wing Hiroshima

location15 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture (part of Hiroshima City Central Park)
Site areaApproximately 49,914㎡
Gross Floor AreaApproximately 65,878㎡
scale地上7階
access8 minutes walk from Hiroshima Electric Railway "Genbaku Dome-mae" tram stop
10 minutes walk from Astram Line "Kencho-mae" station
Designated managerSanfrecce Hiroshima Co., Ltd.
Opening dateFebruary 2024

About "EDION Peace Wing Hiroshima"

This soccer stadium will be the new home of J1 League soccer team Sanfrecce Hiroshima. The name Edion Peace Wing Hiroshima embodies the hope for lasting peace and for flying towards a bright future with dreams and hopes. The name also comes from the stadium's roof, which was designed to resemble wings. (The abbreviation is "E-Peace." The official name under local ordinances is "Hiroshima Soccer Stadium.")

The stadium's concept is a city stadium where people of all ages and countries can gather, have fun, rejoice, and relax. As Japan's first urban interaction stadium park, the stadium and park will come together even on days other than soccer matches, integrating various facilities and multi-purpose functions, with the aim of creating a lively atmosphere 365 days a year.

"HIROSHIMA STADIUM PARK" image
[Related Release]

[Contact Information]

NTT Urban Development Corporation Public Relations Office

Suzushima and Wakamatsu

nttud-pr@ntt-us.com

Sanfrecce Hiroshima Co., Ltd. Public Relations Department

Takami and Mimasu

kouhou@sanfrecce.co.jp