What is needed for future "urban development x community"
What is needed for future "urban development x community"
--We'll now open the floor to questions from the audience. Building on what we've discussed so far, I'd like to ask you about the specific role of communities in urban development and the methods for achieving this.
--We'll now open the floor to questions from the audience. Building on what we've discussed so far, I'd like to ask you about the specific role of communities in urban development and the methods for achieving this.
(question)
One way of thinking about urban development is to create a system where the community that develops there contributes to the appeal of the place and generates a synergistic effect. What are the key points in creating such a system? (From the audience)
Sado Island
I think that overwhelming software adds color to a region. For example, Seattle is home to the headquarters of Microsoft and Amazon, and trendy stores are popping up one after another. At the same time, I think people are becoming more aware of the history of the area, thinking, "This place is like this, so these things should be rediscovered."
Kageyama
I would rather hope they don't actively develop it. Personally, comparing the area along the Tokyu Line where my home is, with the area along the Chuo Line where my shop is, I feel that the former was developed as a "consumer town," making it difficult for people to become the ones creating something themselves. On the other hand, the latter has many "gaps" and "vacant lots" in a good sense, which provide creative space for people who want to start something new. I believe that these things will have a major impact on the "value of the areas along the lines" in the long run.
Sado Island
It's all about how you develop it. Even if some people like it and others dislike it, I think it's more likely to produce something unique and interesting if it conveys the intentions of the people developing the town.
(question)
I think it's important not to create a community by implementing mechanisms for town development, but to foster independence from there. What are some important points in this regard? (From the audience)
Kageyama
I think entry management is extremely important. There's a saying that goes, "You can lead a horse to water, but you can't make it drink." If you force people to come, many of them will be people who "came because they were told to." From the very beginning, it's important to "design an entry point" that makes each person aware that they are there by their own decision. If we can guarantee that premise, we can let go of managing the motivation of those who come. I believe that if we can create that momentum, people will naturally come in the future.
Sado Island
I want to make the company self-sustaining, but that's extremely difficult. The more you set a goal of "just doing this," the slower it becomes. On the other hand, at Collabo, I'm involved with the stance that "if you pay the participation fee and it's not self-sustaining, you're missing out."
Kageyama
Similarly, if you try to attract people to a shop, it won't work. It's self-propelled because it runs on its own, and the best you can do to achieve that is to create the conditions for it to germinate. You can't control others, so I think the only thing you can do is use your wisdom to maintain the conditions for a community to germinate.
Sado Island
In such situations, I think the most important thing is to ensure psychological safety. If this is threatened, motivation will disappear in an instant. That's why I think we need to pay close attention to ensuring safety and security, that "it's okay to express my thoughts and feelings here."
──Your talk has been very thought-provoking and insightful, covering a variety of angles. Thank you very much for your time today.
──Your talk has been very thought-provoking and insightful, covering a variety of angles. Thank you very much for your time today.
- CREDIT
- - Organized by: NTT Urban Development Co., Ltd. Design Management Office
- - Planning and direction: Takram
- - Talk host: Kotaro Watanabe (Takram), Keita Fukasawa (freelance editor)
- - Compiled by: Keita Fukasawa (freelance editor)
- CREDIT
- - Organized by: NTT Urban Development Co., Ltd. Design Management Office
- - Planning and direction: Takram
- - Talk host: Kotaro Watanabe (Takram), Keita Fukasawa (freelance editor)
- - Compiled by: Keita Fukasawa (freelance editor)
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