Click hereNTT Urban Development Corporation (Head office: Chiyoda-ku, Tokyo; President and CEO: Hiroshi Tsujigami) is pleased to announce that Urbannet Sendai Chuo Building (hereinafter referred to as the "Property") located at Chuo 4-chome, Aoba-ku, Sendai City, opened today. The company also announces that the name of the lower floors of the Property (1st to 4th floors) has been decided to be "YUI NOS (pronounced Yuinosu)."
At the opening ceremony held to commemorate the opening of this property, a grand sake barrel opening ceremony was held with guests including Mayor Kori of Sendai City, who signed the "Partnership Agreement for Urban Revitalization" (May 2020), and Miyagi Prefecture Governor Murai.
"YUI NOS" will provide communication spaces such as coworking spaces, conference spaces, and innovation spaces, and will contribute to further revitalizing Sendai City and Miyagi Prefecture and resolving local issues by supporting startups through collaboration between industry, government, and academia and creating diverse communities.
To coincide with today's opening, an opening event will be held until Sunday, March 17th, and various startup-related events hosted by Sendai City will also be held in the Innovation Space on the first floor.
*For details of major events, please see the Sendai Town Information "machico" special page.
(https://machico.mu/special/detail/2606)
Low-rise facility "YUI NOS"
■Facility name and logo
About "YUI NOS":
"YUI" means "tie" and "NOS" means "nest," and the name reflects the idea of a place where diverse people and ideas come together to create innovation. The logo mark also expresses the gathering and interaction of people with the handwriting of the character "YU" that resembles a tying thread. We aim to be a hub that connects people, and a place that brings together wisdom, ideas, and excitement.
Coworking space operated by ATOMica Co., Ltd.
YUI NOS has selected ATOMica Inc. as the facility operator to realize its goal of creating a co-creation hub for innovation. The co-working space at the heart of the co-creation hub will be available to a wide range of people, including entrepreneurs, students, and general companies, and will aim to stimulate innovation by holding events that connect companies and matching them using the application (knotPLACE).
Additionally, a community manager will be stationed at the facility to support interactions with a variety of people and help form a local community. In addition, by collaborating with the Sendai Startup Studio, which the city of Sendai will open in the coworking space, the facility will function as a one-stop support center for startups, with the aim of becoming a new hub for co-creation and innovation in Sendai.
[Comment from Mizuki Shimada, Representative Director and Co-CEO of ATOMica Inc.]
We are currently working to create communities and towns in nearly 30 regions across Japan to foster sustainable encounters, exchanges, and co-creation, and the origins of this work lie in Sendai.
When I started my first business in Sendai during my university days, I was supported by a wide variety of local people, including senior entrepreneurs, and I feel strongly that the community helped me grow. We will use the lessons and experiences we have gained in other regions to create mechanisms for regional revitalization and co-creation at YUI NOS, so please feel free to come along. The entire ATOMica team looks forward to seeing you at YUI NOS.
Representative Director and Co-CEO
Mizuki Shimada
Support system to promote startups and industrial development
The shared office space on the third floor is expected to house many startup companies, Sendai City, Miyagi Prefecture, Tohoku University, and others. In collaboration with Sendai Startup Studio (representative: Sendai City), SENDAI STARTUP CAMPUS (representative: Tohoku University), and Techsta Miyagi (contact point: Miyagi Prefecture), the space will provide various forms of entrepreneurial support through industry-government-academia collaboration. Additionally, Sparkle Inc., Tohoku's only independent venture capital firm, will occupy the second floor, supporting startup creation through incubation and venture investment.
"YUI NOS" facility configuration
■Functions that create innovation and revitalize the region
This property is the first in the Sendai City Center Reconstruction Project being promoted by Sendai City, and through YUI NOS, we will contribute to further revitalizing the surrounding area by collaborating with the next-generation synchrotron radiation facility NanoTerasu, creating a startup hub, and promoting local vitality and mobility.
■Smart Innovation Lab Sendai
NTT East will begin operating the "Smart Innovation Lab Sendai" on the fourth floor, which will provide a space for demonstration experiments aimed at creating new businesses using ICT and resolving local issues, accelerating innovation creation together with local residents.
Additionally, the shared office space on the third floor will facilitate collaboration with local governments and universities, and will aim to become a place that matches startups with local companies and supports the development of local human resources.
■Cafe Smart Store
The first floor facing Higashi Nibancho-dori will house the cafe and deli "PICKS." Using ingredients from the Sendai Morning Market, the store will offer fresh, handmade meals and a relaxing space that will balance the body and mind. The north lobby will house the ICT smart store "Pick-Through Store," operated by Telwell East Japan Corporation, a group company of NTT East Japan. The store will be run with minimal staff using ICT to provide food and daily necessities, supporting the property's tenants and YUI NOS customers.
■Sound art (sound space production)
YUI NOS 's first to third floors feature permanent sound art installations by internationally acclaimed Sendai-born acoustic space artist Junya Oikawa (CEO of Sonifidea LLC). The acoustic installations, which utilize ICT and sensing technology to change in response to the movement of cars passing through Higashi-Nibancho-dori Street, and incorporate sounds recorded during fieldwork in Miyagi Prefecture, connect people with each other, people with places, and evoke nostalgic memories, creating a comfortable acoustic space for both the property's users and the local community.
Bench-shaped sound art
[Sonifidea LLC]
The company is headed by Junya Oikawa, a sound space artist from Sendai. With the mission of creating new value through sound content that connects with people's hearts and daily lives, the company has been involved in numerous international art projects and collaborations, developing sonic experiences that enrich people's hearts.
Creating green spaces and being environmentally friendly
■Excellent Building Greening Certification "SENDAI GREEN BRAND Three Stars"
This property has been awarded the "SENDAI GREEN BRAND Three Star" certification, the highest of the three levels, under the Sendai City Excellent Building Greening Certification System independently promoted by Sendai City. This property is the first to receive this certification.
In addition, the property has achieved advanced environmental performance, including the adoption of eco-friendly technologies aimed at reducing environmental impact and decarbonization, as well as the adoption of renewable energy sources for all electricity used in the common and private areas, and has obtained multiple energy-saving certifications (ZEB Ready *Office area (5th to 19th floors), CASBEE-Building (New Construction) S rank).
[Related Release]
Partnership Agreement on Urban Revitalization (May 13, 2020)
Commencement of construction of new building in Chuo, Aoba Ward, Sendai City and decision on the name of the planned building: "Urbannet Sendai Chuo Building" (March 18, 2022)
Cooperation Agreement to Promote Industrial Use of the Next-Generation Synchrotron Radiation Facility "NanoTerasu" (July 13, 2022)
Agreement on the formation of the "SENDAI STARTUP CAMPUS" through industry-academia-government collaboration in Sendai City (July 13, 2023)
Completion of the first property in the Sendai City Center Reconstruction Project, the Urbannet Sendai Chuo Building (December 8, 2023)
■Project overview (planned building)
| location | 4-4-19 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture |
|---|---|
| Site area | 3,073.86㎡ |
| Gross Floor Area | 42,132.77㎡ |
| Building height | 88.70m |
| structure | Steel frame/partially reinforced concrete construction, seismic isolation structure |
| scale | 19 floors above ground, 1 floor below ground |
| Use | Offices, stores, parking lot (120 spaces (mechanical multi-story parking lot)) |
| traffic | 5-minute walk from Sendai Subway Station, 9-minute walk from JR Sendai Station |
| business owner | NTT Urban Development Corporation |
| Basic design | Kume Design Co., Ltd. |
| Detailed design and construction | Kajima Corporation |
| Construction Start | March 2022 |
| Completion | November 2023 |
| Opening | March 2024 |
| Web page | https://www.nttud.co.jp/sendai_chuo/ |
■Location
[Contact for this matter]
Public Relations Office Suzushima and Wakamatsu
nttud-pr@ntt-us.com