Click hereMOTOMACHI CONNECT (Representative Corporation: NTT Urban Development Corporation; Constituent Corporations: NTT Urban Value Support Corporation, Day-Night Corporation, Nippon Parking Development Co., Ltd., and Amano Management Services Co., Ltd.), the operator of the "Hiroshima Prefectural Office Site Effective Utilization Project" (hereinafter referred to as "the Project"), is pleased to announce that three store tenants have been selected for the Project, which is being carried out at 10-50 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture (within the Hiroshima Prefectural Office site), and that the commercial facility will open on Thursday, March 27, 2025.
■Tenant (Store name [Business type/lot number])
The commercial building, which consists of two wooden buildings, will house three unique stores perfect for everyday use. We look forward to welcoming you to the relaxing space that blends with the Shibafu Square and Mori no Ki Terrace in front of the building.
Merci life organics Hiroshima Prefectural Office Main Branch [Bakery Cafe / Section A]
Merci life organics is a retail bakery with its first store in Tokyo. This store will be the first flagship store in Hiroshima Prefecture.
Since our founding, we have used as many naturally derived ingredients and high-quality ingredients as possible, such as organic sugar and organic bean paste, in all of our breads, providing healthy, fragrant, and high-quality bread.
The most popular "Premium Croissant" is made with French AOP butter and fermented butter, resulting in a crunchy outside and a melt-in-your-mouth texture that allows you to enjoy the rich aroma of butter inside. To commemorate the opening, we will also be releasing a limited edition product made with lemons from Hiroshima Prefecture, so look forward to it.
This store will open early on Friday, March 7th, ahead of its grand opening on Thursday, March 27th.
OMNIBUS ROASTERS MOTOMACHI HUB STATION [Cafe / Section B]
OMNIBUS ROASTERS MOTOMACHI HUB STATION is a specialty coffee shop based in Hatsukaichi, Hiroshima Prefecture. We deliver the highest quality coffee using fresh beans that are carefully handpicked and roasted in our in-store roaster.
Their signature products are the "Machi Kojo Blend," an original blend made with only carefully selected beans from around the world, and the "Omnibus Blend," a lightly roasted coffee with a fruity aroma. They also offer healthy, handmade baked goods, such as financiers made with rice flour and cookies made with citrus fruits from Hiroshima Prefecture.
In addition, our store has been designated as a Type B Continuing Employment Support Business, which supports staff with disabilities or serious illnesses in finding employment and becoming independent, and will also operate as a place of employment to help them work towards their dreams and goals.
Lawson Hiroshima Prefectural Office Store [Convenience Store / Section C]
The store is a hybrid that combines the characteristics of Lawson and Poplar, and will be operated as a concept store, adopting a warm design that makes use of the wooden space of the building itself and selling products made in Hiroshima Prefecture.
In addition to Lawson's flagship product, Karaage-kun, and a wide selection of sweets, the store will also offer household goods such as MUJI.
Additionally, "Popben," a long-time favorite of local Hiroshima residents, will offer a wide selection of items, including "Freshly Cooked Fried Chicken Bento." Customers can choose the amount of hot rice cooked in-store to their liking.
Store List
| section | Store name | Industry/Business type | Opening hours | Store website | Opening date |
|---|---|---|---|---|---|
| A | Merci life organics Hiroshima Prefectural Office Main Store (Merci Life Organics Hiroshima Prefectural Government Main Store) | Bakery Cafe | 10：00～18：00 | http://www.mercilifeorganics.com/ | Friday, March 7, 2025 *Pre-opening |
| B | OMNIBUS ROASTERS MOTOMACHI HUB STATION | Cafe | 8：00～18：30 | https://omnibus-roasters-tokyo.com/ | Thursday, March 27, 2025 |
| C | Lawson Hiroshima Prefectural Office (Lawson Hiroshima Prefectural Government Building) | convenience store | 7：00～22：00 | https://www.lawson.co.jp/ |
- Business hours and other details may be subject to change. Please check the website or social media of each store for details.
■About the tagline and key visual
The tagline of this facility is "A new, uplifting 'always'" and it aims to be a place that will be with you every day, providing you with a moment of "uplifting spirit" that will lift your spirits a little in the midst of your busy days, and to provide a new "Every day We hope that this will become a place where you can spend time together.
The key visual was created by illustrator Shoko Nagamine.
The illustration depicts the open and inviting space of the facility, with its grassy plaza, wooden buildings, and prefectural office forest, despite being located in the heart of Hiroshima city. Nagamine Shoko, who specializes in fashionable and trendy human illustrations, has used her touch to express a "spiritual everyday scene" set within the facility.
The visuals give viewers a fresh impression and inspire a sense of anticipation for the changes that will occur in the Motomachi area and Hiroshima's future as a result of the birth of this new spot.
Illustrator: Shoko Nagamine
Her illustrations are characterized by smooth and beautiful lines. She specializes in fashionable illustrations of girls, and is active in a wide range of fields, including not only advertising but also designing merchandise for celebrities."When I visited the site to create this piece, I was impressed by the beautiful space, surrounded by plenty of nature, including lemon trees, grass, and the prefectural office forest that stretches into the distance. I painted this piece with the hope that it will become a relaxing area filled with smiles."
■About the release of the official website (teaser site) and information dissemination on social media
The official website (teaser site) will be launched at noon today, and we will provide the latest information as it becomes available. Information will also be posted on the official social media accounts of "pacela," a commercial facility operated by NTT Urban Development Corporation (Instagram, LINE, X (formerly Twitter), and Facebook).
●"Hiroshima Prefectural Office Shop & Cafe" (teaser site) homepage
https://www.pacela.jp/kencho
●Pacela official SNS (2D barcode)
■Opening events etc.
To commemorate the opening, opening events will be held over two days, on Saturday, March 29th and Sunday, March 30th, to create a spectacular grand opening. A media preview is scheduled for Tuesday, March 25th, and an opening ceremony is scheduled for Thursday, March 27th. Further details will be announced to interested parties at a later date.
■Business overview
| location | 10-50 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture |
|---|---|
| Site area | 2,814.61㎡ |
| Gross Floor Area | Approx. 589m2 (West building: approx. 225 m2, East building: approx. 364m2) |
| structure | wooden |
| scale | West building: 1st floor, East building: 1st floor |
| Use | Commercial stores, grassy area |
| access | 3 minutes walk from Hiroshima Electric Railway "Kamiyacho Higashi" tram stop 2 minutes walk from Astram Line "Kencho-mae" station 5 minutes walk from Hiroshima Bus Center |
| business operator | (Group name) MOTOMACHI CONNECT [Business operator] NTT Urban Development Corporation (representative corporation) NTT Urban Value Support Co., Ltd. Day Night Co., Ltd. Nippon Parking Development Co., Ltd. Amano Management Services Co., Ltd. |
| design | SUEP Co., Ltd., Tomoki Nagase Architectural Design Office |
| Construction | Kumagai Gumi Co., Ltd. |
| Construction Start | April 2024 |
| Opening | Thursday, March 27, 2025 |
[Related Release]
■Reference: Development around the Hiroshima Prefectural Government Office, undertaken by NTT Urban Development
NTT Urban Development, the representative company of "MOTOMACHI CONNECT," is developing and operating this project as well as Hiroshima Gate Park, which is scheduled to open in March 2023, and HIROSHIMA STADIUM PARK is scheduled to open in August 2024. Under the catchphrase "Urban Park Life HIROSHIMA Concept - More One with the City," the company will work to create a city that connects customers, stakeholders, and various facilities, in order to realize a lifestyle that is unique to the Motomachi area of central Hiroshima.
[Contact for this matter]
NTT Urban Development Corporation
Public Relations Office Kobari and Abe
nttud-pr@ntt-us.com