Miyazaki City Hiroshima 1-chome Project
(NTT West Miyazaki Branch site)
Facility name
"HAROW"
Decided to
November 23rd (Saturday, national holiday)
Eight stores in the south building commercial facility will open first

November 6, 2024 NTT Urban Development Corporation

NTT Urban Development (Head Office: Chiyoda-ku, Tokyo; President & CEO: Kou Ikeda) announces that it has decided to name the entire facility at the site of the Miyazaki Branch of NTT West (1-12-1 Hiroshima, Miyazaki City) "Harrow" in accordance with the "Collaboration Agreement for the Promotion of Next-generation Urban Development" signed on December 23, 2022 with the City of Miyazaki, NTT Urban Solutions Corporation and the Miyazaki Branch of Nippon Telegraph and Telephone West Corporation (hereinafter "NTT West"). ("NTT West"), the name of the entire North and South Wings of the Miyazaki City Hiroshima 1-chome Project has been decided to be "HAROW (Hallow)".

Furthermore, eight of the 17 stores in the South Tower commercial facility will open early on Saturday, November 23, 2024 (a national holiday), in conjunction with the 100th anniversary of Miyazaki City's founding ("SMILE MIYAZAKI 100th Anniversary Festival"). On the same day, a new bus stop for the green slow mobility service "Guruppy" *1 will open within the South Tower site, contributing to improving mobility in Miyazaki City's downtown area and creating even more excitement in the future.

  • NTT Urban Development Corporation is a subsidiary of NTT Urban Solutions Corporation, an urban development company within the NTT Group.
  • The name of the new bus stop on Hiroshima Street will be "HAROW Hiroshima Street," and the name of the bus stop on Takachiho Street will change from "NTT Mae" to "HAROW Takachiho Dori Mae."

1. Deciding on the facility name and logo

HAROW

HAROW is the common name for both the North and South Buildings, and each facility will have the following names:

  • North Building Office: HAROW HAROW St. Office
  • North Tower Commercial Facility: HAROW HAROW St.
  • South Tower HAROW HAROW St.

Facility logo

Facility logo image

The meaning behind the facility name "HAROW" and logo

Facing Takachiho Street, an office district, and Hiroshima Street, lined with street-side shops, the facility aims to improve accessibility on the west side of Miyazaki Station and revitalize the area, based on the concept of being "a vibrant hub that makes people want to walk and enjoy downtown Miyazaki." The facility's name, "HAROW," is a coined word that combines the sound of "hello" with "row," which means street. The hope is that Takachiho Street and Hiroshima Street will be filled with the sound of "hello," which is used as a greeting or to start a conversation, and become "streets that spark vibrant activity." The facility's logo features two speech bubbles facing each other, evoking conversation, to represent the connections and communication between people.

Image of the planned site area
Planned site area map
HAROW cross section (from Tachibana-dori direction)
HAROW cross section (from Tachibana-dori)
HAROW Takachiho-dori exterior image
HAROW Takachiho-dori exterior image
HAROW Hiroshima-dori exterior image
HAROW Hiroshima-dori exterior image

2. Part of the South Tower commercial facility will open early

The south tower commercial facility "HAROW Hiroshima-dori" will open early on Saturday, November 23, 2024 (national holiday), with eight of the 17 stores in total.

The facility, with its distinctive exterior made from construction containers, will house a wide range of stores, from beloved local establishments to popular shops both within and outside the prefecture, and aims to become a new face of Hiroshima Street. Visitors will be able to enjoy browsing the "unique local market," including food stores and restaurants that use local ingredients, and shops offering specialty items. In addition, the shared terrace, event plaza, and deck space will contribute to further revitalizing the town as a place for communication and creating excitement.

  • Number of HAROW Hiroshima-dori stores: 17 stores in total (8 stores opening early)
  • Store hours: Varies by store
    • On Saturday, November 23rd (national holiday), stores will open at 12:00 and closing times will vary by store.
      Also, business hours and closing days after the opening date will vary depending on the store.

HAROW Hiroshima-dori Pre-Opening Commercial Store List (November 23rd)

  • S101 Section [Food & Drink/Hamburgers]

    Take-out available

    POPPY'SHAMBURGER & ICE CREAM

    This hamburger cafe mainly serves original gourmet burgers and ice cream. The buns are baked in-house, and the patties are cooked by pressing the meat onto a hot plate, resulting in a smash burger that is fragrant and juicy. You can enjoy the natural flavor and texture of the meat. In addition to a wide variety of flavors of ice cream and craft juices, you can also enjoy side dishes such as tacos.

    S101 Section [Food & Drink/Hamburger] Image
  • S102 Section [Food & Drink/Donuts]

    New businessmodel: Take-out OK

    Polavea Donuts

    The concept is to create donuts that will make you say "Yes, you can" when asked "Can I have one more?" The donuts are fried in olive oil from Yamaguchi Olive Store, a specialty olive oil store in Miyazaki, so they have a light, fluffy, and gentle texture. You can enjoy donuts that are gentle on the body, made with carefully selected ingredients, including ingredients from Miyazaki Prefecture.

    Porabear Donuts Image
  • S107-a Section [Food & Drink/Burritos]

    Take-out available

    This isBurrito

    Miyazaki's only San Francisco-style burrito specialty shop. Choose from over 15 toppings, all handmade daily, to create your own burrito. It's both hearty and healthy, packed with a variety of toppings, including spicy chicken, four kinds of homemade salsa, beans, lettuce, and cheese. It's so delicious, you'll be hooked after just one try.

    This is Burrito Image
  • S107-b Section [Food & Beverage/Delicatessen]

    New businessmodel: Take-out OK

    Ohana Deli

    A long-awaited sister store of the popular "Ohana Shokudo" in Saito City, Miyazaki Prefecture, has opened in Miyazaki City. With the theme of "Delivering the Seasons of Miyazaki," the store offers healthy and delicious bento boxes and prepared meals made with locally grown seasonal vegetables, fruits, and ingredients, all handmade to bring you the flavor of the ingredients.

    Ohana delicatessen image
  • Section S109 [Food & Beverage/Bakery]

    Take-out available

    Backpacks and accessories at HAROW Hiroshima Doristore

    This bakery offers authentic European-style bread with the concept of "Gesundheit" (happiness, physical and mental health) for everyone through food. They use carefully selected ingredients such as specially selected butter, Kikaijima sugarcane raw sugar, couverture chocolate, and pure animal-based fresh cream. The prices are also reasonable, so you can visit every day.

    This is Burrito Image
  • S110 Section [Lifestyle/Frozen dumplings and condiments]

    Take-out available

    Oyamaya 5th store(Oyamaya 5th floor)

    Founded in 1930, Oyama Foods, a long-established manufacturer of vinegar and konjac in Aya Town, Miyazaki Prefecture, is the fifth store in the prefecture and is open 24 hours a day, 365 days a year. Enjoy Oyamaya's original products, which are organic and healthy, including Konniku Aya Gyoza, which uses a meat substitute made from konjac.

    Oyamaya 5th store image
  • S201 Section [Food & Drink/Southeast Asian Cuisine]

    Take-out available

    laksa

    This popular restaurant, which serves Southeast Asian cuisine from Singapore and Malaysia, focusing on Hainanese chicken rice, coconut curry rice, and noodle laksa, has relocated from Haikara Street. Their most popular chicken rice, available in steamed or fried varieties, is made with young chicken from Miyazaki Prefecture. Enjoy the warm climate of the tropical island of Miyazaki and experience a little travel-like atmosphere at this restaurant.

    laksa images
  • S205 Section [Lifestyle/Houseplants]

    Take-out available

    green

    Located within the Miyazaki Kanko Hotel, this second green store offers plants and coffee under the theme of "adding color to your life." Plants and coffee are the perfect combination for calming the mind. Enjoy a relaxing time sipping on carefully selected coffee while surrounded by lush greenery. ALICE GARDEN, which operates green, also worked on the planting within the HAROW facility. Each plant will be carefully cultivated to bring healing and peace to everyone.

    green image
HAROW Hiroshima-dori exterior perspective image
HAROW Hiroshima-dori exterior perspective
HAROW Hiroshima-dori floor plan image
HAROW Hiroshima-dori Floor Plan

The following are the plans for the commercial stores at HAROW Hiroshima-dori and HAROW Takachiho-dori, which will open in spring 2025. Further details will be announced at a later date.

HAROW Hiroshima-dori Commercial Store List (Opening Spring 2025)

Store nameIndustry/Business TypeStore locationFeatures
Ice cream at 9pmFood & Drink/Ice Cream1階First store in Miyazaki
Miyazaki Hideji Beer (tentative name)Food & Drink/Craft Beer1階New business format
BLUE OWL・tastes of lifeFood & Drink / Low-Carb Sweets & Natural Yeast Sandwiches1階New business format
Luca chouetteLifestyle/Apparel and Miscellaneous Goods1階
MY POCKET BOOKSLifestyle/Share Books1階
Cafe & Bar BIOSFood & Drink/Cafe Bar & Aquarium2階New business format
Ramen Honpo Satoimo HARROW storeFood/Ramen2階
Scottine (provisional name)Lifestyle/Experience Art2階

HAROW Takachiho-dori Commercial Store List (Opening Spring 2025)

Store nameIndustry/Business TypeStore locationFeatures
Open City Promotion Center (tentative name)Lifestyle/Exchange Hub1階New business format
Covo Restaurant No. 2 (tentative name)Food & Drink/Hamburger1階New business format
Hardy Harts (tentative)Lifestyle/Beauty Products and Esthetics1階
&LaboLifestyle/Media Communication1階New business format
KITSARestaurants/cafes1階First store in Miyazaki
Chiropractic LIGHT・La pilates・
ROSA coffee
Food & Lifestyle/Osteopathy, Pilates, Coffee1階New business format

Project Data

HAROW Takachiho Street
(North building, renovation)
HAROW Hiroshima Street
(South building, new construction)
location1-12-1 Hiroshima, Miyazaki City (land number)
Site areaApproximately 1,679㎡Approximately 1,296㎡
Gross Floor AreaApproximately 4,024㎡Approximately 803㎡
structureReinforced concrete constructionSteel frame construction
scale地上3階地上2階
UseOffices and storesStore
traffic7 minutes walk from JR Miyazaki Station
business ownerNTT Urban Development Corporation
Basic designNTT FACILITIES Inc.Hiroyuki Shinozaki Architectural Design Office Co., Ltd.
Detailed designNippon Mex Co., Ltd.
ConstructionSakashita Gumi Co., Ltd.
Construction StartFebruary 2024April 2024
CompletionJanuary 2025 (planned)November 2024
OpeningSpring 2025November 23, 2024 (partial)
Spring 2025

[Related Release]

  • The information, drawings, and image perspectives posted are current and may be subject to change in the future.
  • The copyright of the image perspective belongs to Hiroyuki Shinozaki Architectural Design Office, Inc.

[Contact Information]

NTT Urban Development Corporation
Public Relations Office Ito and Wakamatsu 
nttud-pr@ntt-us.com