Click hereAquament Co., Ltd. (Head office: Kobe City, Hyogo Prefecture; President and CEO: Kazuo Okura) and NTT Urban Development Corporation (Head office: Chiyoda Ward, Tokyo; President and CEO: Yasushi Ikeda) are pleased to announce that they have decided on the concept, name, and logo for the aquarium scheduled to open in autumn 2025 on the 7th floor of the new pacela commercial facility within Motomachi Credo (Hiroshima City, Hiroshima Prefecture).
The aquarium has a total floor area of approximately 2,700 m2 and is a spatially designed aquarium where visitors can enjoy the aquarium tanks and creatures in a unique setting in each scene.
By providing entertainment and learning opportunities that stimulate the five senses and creating a space that is friendly to people of all ages and tourists, we hope to contribute to the creation of a lively local community and the promotion of tourism and culture.
1.Aquarium Concept
Museum of Water and Life
Our aquarium conveys a different message for each of its eight stages (scenes), showcasing the underwater world and the activities of living creatures, expressing the strength and fragility of life. Each stage is connected, reflecting the fascinating creatures living in diverse environments and illustrating our aquarium's theme, "The Stage of Life." We aim to convey the wonders of nature and the preciousness of life to a broad audience, delivering moving impressions and resonance that resonate deeply with you.
2.Aquarium name and logo
"Hiroshima Motomachi Aquarium"
English name: "AQUA ALIVE MUSEUM"
The aquarium's name comes from the place name "Motomachi," the town where Hiroshima began, and "Motomachi" is written in hiragana, giving it a soft and friendly impression. The logo symbolizes a drop of water spreading like ripples, depicting the beginning of life (an egg).
3.Features of the aquarium
- 1. Respect for life:
- The exhibition is designed to allow visitors to experience the miracles and connections of life, providing an opportunity for them to think deeply about nature and life.
- ②Storytelling of the stage (scene):
- Each scene depicts a unique story and scene, and the story of "The Stage of Life" unfolds throughout the entire film.
- ③Immersive experience:
- Providing an immersive experience through installations that appeal to all five senses, including ambient sounds, stage lighting, and graphic effects that go beyond simple viewing
- ④Sensation and dialogue:
- Introducing interactive elements to stimulate visitors' intellectual curiosity and enhance learning opportunities
Image of "Stage for Diversity"
■Official website and SNS
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Hiroshima Motomachi Aquarium teaser site https://aquarium-hiroshima.com/
The website will be launched today ahead of the opening in autumn 2025.
We will continue to provide the latest information here in the future.
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Hiroshima Motomachi Aquarium Official SNS
Instagram 
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■Operating company
Aquament Co., Ltd.
Aquament Co., Ltd. comprehensively manages the aquarium business, from formulating development plans for aquariums, designing and manufacturing aquarium equipment, procuring creatures, and displaying them. The company is also involved in the planning, development, and management of the theater-style aquarium Atoa (Kobe City) and the Shikoku Aquarium (Utazu Town, Kagawa Prefecture), which takes visitors on a journey through the waters of Shikoku. Hiroshima Motomachi Aquarium will be the company's first aquarium in the Chugoku region.
■Related release
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Motomachi Credo (the former site of the new Sogo Hiroshima store) will be reborn!
~A new "pacela" will be born in the Kamiyacho/Motomachi area of downtown Hiroshima~ (October 16, 2023)
https://www.nttud.co.jp/news/detail/id/n26622.html -
The new "pacela" entertainment area begins
In the fall of 2025, the first food hall in the Chugoku region and the only urban aquarium in Hiroshima will open in the heart of Hiroshima city.
(February 13, 2025)
https://www.nttud.co.jp/news/detail/id/n26851.html
[Contact Information]
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(Inquiries regarding aquarium operations)
Aquament Co., Ltd.
Corporate Strategy Department
Shintani and Kobayashi
TEL:078-232-4180
press-motomachi@aquament.co.jp -
(Inquiries regarding the new pacela)